Crossing the boundaries of musical styles
is normally the kiss of death for most artists. Only the talented
few can survive the typecasting that global success has brought
them and Mauro Picotto is the leader of the pack. The promos
on his Alchemy imprint are so cutting edge that gloves need
to be worn when handling them. The debut single, a 4 tracker
called Alchemy EP, was released internationally in July 2003
receiving universal acclaim from the industry types and party
hedonists alike becoming an anthem on the electronic dance
scene.
Not content with his very strong global presence, in summer
2004 Mauro continued his global domination by unleashing his
Meganite brand on the party hedonists mecca, the white island
of Ibiza. Mauro planned his strategy positively; not satisfied
with a few banners and a strobe, he insisted on a complete
makeover of Privilege. This famous venue was reduced exclusively
for Meganite to a bite size of 3000 people. 35 sq.ft. projection
walls, new stages and sound system helped set this event apart
from the norm.
Following the Ibiza season, Meganite’s tour landed
in the States where Picotto is already one of the biggest
hitters. Meganite was launched at WMC 2003 at Space Miami
and has held residencies all over the world including New
York, London, Amsterdam as well as tours of South America.
Meganite was created as an electronic music lifestyle, this
enabling the many artists freedom to play the music they want
and not what the fans of pigeon holing say they should.
Mauro Picotto’s long anticipated third artist album,
Giganite, is due for release in Spring 2005. This latest work
will define and underline Picotto as one of electronic music
most consistent producers. He has continually reinvented both
himself and his sound and continues to set the benchmark for
years to come.
Mauro has continued to defy the critics by constantly changing
the public perception; he has crossed musical genres while
others have fallen by the way side, from the untrained eye
with relative ease.
Mauro Picotto encapsulates his emotions with endless energy,
in both his life and his work.
